“You can still create the game, launch it and gain lots of users at very low cost. If I’m just starting out, it’s amazing.”Īnd if, like Toya, you aren’t just starting out? It’s the community that propels Roblox forwards and guides its path. “It happens partially due to the fact that the content on Roblox derives from the minds of creative teenagers and not from the structured gaming industry, even if the latter tried to reach in and influence things. It offers me a significant ability to decide where I want to be and who I want to be with,” Anat Schmerling, the CEO and co-founder of Toya said in an interview with Calcalist. “Working on Roblox enables flexible development and dramatic operational freedom. When it comes to a company like Toya, a gaming studio with commercial aspirations, the choice to work within the confines of the platform using only the tools that are available to the general users, is due mostly to the fact that it allows them easy access to an existing audience. The decision to establish a commercial entity around user-generated content is, on the face of it, a paradox: the classic story about user-generated content is of people who develop content within the parameters of the platform or game they enjoy and eventually go on to generate income from it. Instead, it allows you to wander between the various games that other people created, which is more than enough, offering an accumulated 30 billion hours of gameplay. Roblox differs from games like Minecraft in that it doesn’t rest on a core gaming experience. But back then it wasn’t open to everyone, only to 20 companies around the world, who were selected to experiment with its development tools. The company was founded in 2016, when Microsoft first opened up Minecraft to users. ![]() Photo: PR One such enterprise is Israel-based Toya, which started operating and creating games for Roblox in 2019, having accumulated several years of work in the user-generated content sphere, primarily on Minecraft. Though a large portion of games on the platform are indeed individual projects, created for creativity’s sense, the platform also hosts a growing number of games that were created by commercial enterprises that are growing alongside the popularity of the platform. If you try to pinpoint it a bit further, Roblox is an app for phones, PCs, and consoles that offers a massive range of games and interactive experiences, all generated by users.īut like on YouTube, user-generated content on Roblox often means a fair share of commercial activity. Roblox is at once a game, a social network, a content distribution channel, a game development ecosystem, and a digital store. However pinning down exactly what Roblox is, does, and offers, is no simple matter. The San Mateo, California-based Roblox is among the world’s most popular gaming sites for children and offers a host of games across mobile devices and gaming consoles. ![]() gaming company Roblox Corp closed up 54.4% in its New York Stock Exchange trading debut on Wednesday, valuing the company at a staggering $45.2 billion.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |